Defining the Digital Future of the Ski School Experience
Leading UX strategy and visual evolution for a high-stakes, industry-first digital ski school companion.
Leading UX strategy and visual evolution for a high-stakes, industry-first digital ski school companion.
Bridging the gap between business growth and user utility through data-driven advocacy.
Transforming a complex, multi-step ski gear reservation process into a seamless digital journey for the Year 1 launch.
I'm a Senior Product Design Leader and strategic partner specializing in the foundational side of product development—UX strategy, discovery, and complex flow architecture.
I draw on deep experience from digital experience agencies and a background in marketing that allows me to align design with core business drivers.